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February 21st, 2019 by Joe Heitzeberg • Read 14,044 times • 1 min read
Ask anyone “if” it’s important to know where the food you eat comes from, and nearly everyone will say yes. Ask them “why, exactly?” and even the most discerning eaters will struggle to give precise answers. I think it’s important to start a dialogue about this topic, so it’s a question I’ll be asking everyone we interview on our forthcoming podcast, “Let's Meat Up.” As the Co-founder and CEO of Crowd Cow, I’m uncovering answers to the...
February 5th, 2019 by Joe Heitzeberg • Read 12,014 times • 3 min read
It may shock some people, but I no longer pay attention to labels on meat products. For years, I’ve traveled the country meeting with chefs and farmers in search of the world’s best craft meat, and over and over I hear that labels and certifications aren't meaningful or helpful, and can be abused to misrepresent the truth. The “organic” label is a good example. Thanks to the rising popularity of “grass-fed, grass-finished” and “organic”...
January 31st, 2019 by Joe Heitzeberg • Read 10,573 times • 1 min read
Olive-fed Wagyu from Kagawa Prefecture is the world's rarest and most exquisite beef. Only 2200 cattle of the kuroge washyu breed are raised in Kagawa using the unique olive-based feed, and only a small fraction achieve the ratings necessary to officially qualify them as Olive Wagyu. It's certainly true that Kobe Beef is far more famous, but it's also true that it is far from "rare". Kobe Beef is backed by a quite mature industry...
January 20th, 2019 by Joe Heitzeberg • Read 12,954 times • 3 min read
These days, you’ll find a few choices of online meat sellers, but only one that provides quality, variety and 100% direct access to the individual farms that raised the meat. Crowd Cow is a true, scaled alternative to the commodity meat regime that supplies everyone else ― and we do things better. Here’s how: The Highest Quality & Greatest Selection We've scoured the country for years, selecting only the very best independent and...
June 6th, 2018 by Joe Heitzeberg • Read 5,787 times • less than one min read
I recently spoke to Terrance Layhew, the host and creator of The Intellectual Agrarian about Craft Beef -- our new book and the movement itself. Terrance was raised on an Organic farm, has worked in farmers markets and is today an Organic inspector. He is someone that has spent a great deal of time thinking about farming and its role in society. The podcast episode touches on what Craft Beef means, some of the "ah-ha" moments that led to the...
August 28th, 2017 by Joe Heitzeberg • Read 11,349 times • 1 min read
Since we launched Crowd Cow just over 2 years ago, we’ve been committed to connecting our members with ranchers producing some of the best beef in the world, and making it as convenient as possible to support them. But we’ve always known there’s a huge opportunity to go beyond beef, applying those same values of transparency and convenience to other meats, too. That’s why, on Wednesday, August 30, we’re excited we'll be offering pasture-raised...
