Ask anyone “if” it’s important to know where the food you eat comes from, and nearly everyone will say yes. Ask them “why, exactly?” and even the most discerning eaters will struggle to give precise answers.

I think it’s important to start a dialogue about this topic, so it’s a question I’ll be asking everyone we interview on our forthcoming podcast, “Let's Meat Up.”

As the Co-founder and CEO of Crowd Cow, I’m uncovering answers to the question every day — through our farmers and our incredibly diverse array of customers who think of our craft meat idea as a sort of revolution or movement. And I’m building conviction that it’s one of the more important questions of our times.

We believe it's important to look past marketing fluff and vague label claims — and instead to know the independent and family farms who raise the meat you buy — because that's the way to know there is a person on the other end who cares.

Crowd Cow’s farms protect and conserve the environment where their animals are raised — because it’s the place where their kids play.

Crowd Cow’s farms care for their animals — because it’s safer to be around animals that have been cared for.

Crowd Cow’s farms raise the tastiest, most nutritious meats — because it’s the same meat they eat at home.

Crowd Cow’s farms take care of the communities they’re in — because they raise animals, not steaks, and it takes others to complete the circle.

Crowd Cow’s farms follow practices that were established long before super-scale commodity agriculture was a thing — because they’re carrying on the family tradition.

Crowd Cow’s farms feed their animals natural and wholesome ingredients — because it’s what is available in their locale.

It feels good to know where your food comes from — because it feels good to be part of something important.

If you're curious to learn more about Crowd Cow, read Why All Meat Delivery Services Aren’t Created Equal.